These 2 Changes Tripled My Views in 60 Days (and anyone can do it)

At the end of December, I was discouraged by my results from writing online.

My views grew for three straight months, and then they crashed in December, even though I was writing every day. I thought about doing something different in January — maybe I needed a new online writing platform.

Over Christmas, I got a wake-up call from Nicolas Cole’s book The Art and Business of Online Writing. He opened my eyes to what I needed to change.

Here’s what I changed that more than tripled my views in 60 days.

I Started Using Data to Double-Down on what Worked

I had written a few articles about sports before, and I noticed they got more external views than my other articles.

I decided to write more articles about sports and see what would happen. I’m glad I did — because the data doesn’t lie. I’ve had three sports articles cross 2k views. One is nearing 6k total views.

By following the data, I followed the evidence for what would work.

I Stopped Putting Every Article Behind a Paywall

Because I was wanted as many people as possible to view my sports articles, I stopped putting my sports articles behind Medium’s paywall.

None of my top three sports articles are behind Medium’s paywall. I discovered articles tend to receive a lot of external traffic when they aren’t behind a paywall. Not as much money — but a lot more views.

Would you prefer a few extra dollars or double — even triple — the views?

These two changes are simple. Any online writer can do this. You can make these changes.

If you are frustrated by low views — give these two changes a try and see what happens.

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